About Us.
We make death funny. But the insurance is very very real.
So… you landed on a site called DieRich.ca, and you’re wondering if it’s a joke.
Fair.
But no, we’re 100% legit. Fully licensed. Actually regulated. Real humans. Real insurance. Real death. (Eventually.)
We built this because the insurance industry feels like it’s been dead inside for decades. Same piano music, same stock photo families, same “I’m here to protect what matters most” energy from a guy named Chad.
We hated it. So we burned it to the ground and built this instead.
What's your thoughts?
Legit Coverage. Ridiculous Branding.
We get it.
The skulls. The sarcasm. The button that said “Don’t Die Dumb.” It’s a lot.
But behind the dark humor and meme-worthy marketing is a real, licensed insurance brokerage helping Canadians get covered across 5 provinces, with over $100 million in active death benefits secured (and counting).
We’re partnered with over 20 top insurance carriers in Canada. We’re licensed, regulated, and accountable, even if we make funeral jokes in our ad campaigns. When someone dies, the money actually shows up.
So yeah. We’re real.
We just believe insurance doesn’t have to be boring to be trustworthy.
100+
Million in Force
That’s how much we’ve got riding on people eventually dying. Beautiful, right?
05
Provinces
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario - the important ones. Sorry, Quebec. (You're Next I swear)
20+
Carriers
We don’t push one product. We find the best deal for your particular mortality.(Kind of like Expedia, but for death.)
What The Living Say About Us
Turns out, telling people they’re going to die isn’t for everyone.
Read what the survivors are saying anyway.
"I needed insurance for myself, my husband, and my son. This company was very thorough, patient, and professional. They kept me informed every step of the way. If I could give 10 stars, I would. I highly recommend them."
- Toni-Ann M
I worked with Cody to get life insurance and he made the entire process as easy as possible! He went above and beyond to help me get exactly what I was looking for and also expanded what I thought possible and inspired me to do more for my business! I am so grateful to have found him and I’d highly recommend him to anyone!!!
- Annaka R
“I thought this was a meme page. Turns out I bought real insurance. Now I’m covered and mildly emotionally unstable about it.”
- Not a Paid Actor
“Came for the jokes, stayed for the death payout. 10/10, would recommend before perishing.”
- Morty
