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Life Insurance Sucks To Get. Let's Make It Suck Less

Stuff We Cover

Here's The Deal

Dark humour meets real life insurance

Not Your Parents Life Insurance Company

Traditional life insurance company comparison image, boring, complicated, pressure-driven
DieRich.ca comparison image, honest, simple, no-pressure life insurance with personality

We Work With The Giants So You Don't Have To

Manulife logo, major Canadian life insurance partner of DieRich.ca.ca
Sun Life Financial logo, Canadian life insurance provider partnered with DieRich.ca
Canada Life logo, trusted Canadian insurance company featured by DieRich.ca

We Advertise Death. Creatively

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Join ‘Not the 27 Club’

Stay alive. Get emails. Die later, but richer.

Sign up for monthly-ish emails with death jokes, insurance tips, and dark financial truths.

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Get Death Benefits

Without having to actually die.

Send a friend our way. If they get covered, you get rewarded.

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Buy Before You Die

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